case studies

iCore - From M&A Capital Raise to Go-to-Market

Service Provider

Case study cover graphic for iCore featuring their green and white logo and the text 'From M&A to GTM' on a dark green background with concentric circles, with the top right corner peeled back to reveal a glimpse of a website design
Case study cover graphic for iCore featuring their green and white logo and the text 'From M&A to GTM' on a dark green background with concentric circles, with the top right corner peeled back to reveal a glimpse of a website design

Challenge

iCore came together through the acquisition of three dental software platforms. Leadership had to raise debt and equity for the deal, fold three separate brands into one, reset the market positioning, and reach the market inside a 90-day window.

Solution

Collateral Partners embedded from the acquisition through go-to-market, working alongside iCore's C-suite and advisors to produce the deal materials, run a full rebrand, rebuild the digital presence, and reset the sales process and internal communications.

Highlights

Case Overview

Acquisition Closed in 30 Days

Built the 30-page acquisition memorandum and capital raise materials on a compressed timeline, helping leadership secure debt and equity financing and complete the three-platform merger.

Three Brands Unified

Integrated three legacy platforms into one market identity with a refreshed logo, brand guidelines, positioning strategy, and standardized collateral templates.

Website Built for Eight Product Lines

Rebuilt the web presence from the ground up: a unified platform overview, individual pages for eight product lines, and landing pages for 25-plus dental association partnerships, all SEO optimized.

Go-to-Market Ready

Equipped the sales team with company overviews, product-specific decks, and bespoke partnership materials to launch the unified platform and support direct sales and channel partnerships.

Highlights

Case Overview

Acquisition Closed in 30 Days

Built the 30-page acquisition memorandum and capital raise materials on a compressed timeline, helping leadership secure debt and equity financing and complete the three-platform merger.

Three Brands Unified

Integrated three legacy platforms into one market identity with a refreshed logo, brand guidelines, positioning strategy, and standardized collateral templates.

Website Built for Eight Product Lines

Rebuilt the web presence from the ground up: a unified platform overview, individual pages for eight product lines, and landing pages for 25-plus dental association partnerships, all SEO optimized.

Go-to-Market Ready

Equipped the sales team with company overviews, product-specific decks, and bespoke partnership materials to launch the unified platform and support direct sales and channel partnerships.

Highlights

Case Overview

Acquisition Closed in 30 Days

Built the 30-page acquisition memorandum and capital raise materials on a compressed timeline, helping leadership secure debt and equity financing and complete the three-platform merger.

Three Brands Unified

Integrated three legacy platforms into one market identity with a refreshed logo, brand guidelines, positioning strategy, and standardized collateral templates.

Website Built for Eight Product Lines

Rebuilt the web presence from the ground up: a unified platform overview, individual pages for eight product lines, and landing pages for 25-plus dental association partnerships, all SEO optimized.

Go-to-Market Ready

Equipped the sales team with company overviews, product-specific decks, and bespoke partnership materials to launch the unified platform and support direct sales and channel partnerships.

FAQ

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Maximize your enterprise value

Decorative dark green geometric pattern with vertical lines
Decorative dark green vertical line pattern

Maximize your enterprise value

Decorative dark green geometric pattern with vertical lines
Decorative dark green vertical line pattern