case studies
iCore - From M&A Capital Raise to Go-to-Market
Service Provider
Challenge
iCore came together through the acquisition of three dental software platforms. Leadership had to raise debt and equity for the deal, fold three separate brands into one, reset the market positioning, and reach the market inside a 90-day window.
Solution
Collateral Partners embedded from the acquisition through go-to-market, working alongside iCore's C-suite and advisors to produce the deal materials, run a full rebrand, rebuild the digital presence, and reset the sales process and internal communications.
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