INSIGHTS

The Capital Allocation Wars

Market Context

A decade ago, institutional LPs evaluated 150-200 investment opportunities annually. Today that number is 300-500. At the same time, investor attention spans have compressed 33%, from 12 seconds in 2000 to 8.25 seconds today. The result: initial screening decisions increasingly hinge on presentation quality, which LPs now rank as their third most important evaluation criterion, weighted at 18% and up 300% since 2019.

Our Analysis

We analyzed LP evaluation criteria, cognitive bias research, and fundraising outcome data across hedge funds, private equity, and venture capital to quantify how presentation quality affects capital allocation. The report covers attention span dynamics, the psychology behind design's influence on investment decisions, and the $2.8 billion market for investment communication services.

Inside

What's inside this report.

01

How LP evaluation behavior has changed and what gets through

LPs are evaluating more opportunities with less time per opportunity than at any point in the past decade. What that compression means for materials that need to hold attention.

02

What separates firms with stronger fundraising outcomes

What distinguishes firms with better fundraising outcomes, and how large the gap between tiers has become.

03

How the market for investment communication has grown

Who is investing in investment communication, and what the growth of that market signals about where the fundraising edge is.

04

How presentation quality influences investment decisions

Investment professionals consistently say that fundamentals are what drive decisions. The research shows a more complicated picture.

Inside

What's inside this report.

01

How LP evaluation behavior has changed and what gets through

LPs are evaluating more opportunities with less time per opportunity than at any point in the past decade. What that compression means for materials that need to hold attention.

02

What separates firms with stronger fundraising outcomes

What distinguishes firms with better fundraising outcomes, and how large the gap between tiers has become.

03

How the market for investment communication has grown

Who is investing in investment communication, and what the growth of that market signals about where the fundraising edge is.

04

How presentation quality influences investment decisions

Investment professionals consistently say that fundamentals are what drive decisions. The research shows a more complicated picture.

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